Baited builds each simulation from your company's real public footprint, not a template library. Email, Slack, Teams, LinkedIn, SMS, voice. You find the gap before someone else does.

Baited dashboard showing active campaigns, human-risk trends, managed targets and group risk levels.

Ten seconds. That's the whole decision.

That's how long it takes someone to read a message, believe it, and click. Not a training gap - a reflex. Baited works inside those ten seconds: we surface the tell while the message is still on screen, so the next one gets caught by instinct instead of policy

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SPOT THE BAIT · LIVE SIMULATION

This is the same message your team could get tomorrow. Read it. Decide. Then see every tactic, indicator and manipulation technique behind it - the way your security team would.

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How it works

Baited's OSINT engine maps what an attacker could learn about your organisation from public sources alone - then writes the simulation from that. Same starting point as a real campaign. Different ending.

  1. Reconnaissance

    We map your public footprint: domains, vendors, tooling, job postings, exposed employee data, the tone of your internal comms as it leaks into public channels. No access to your systems required.

  2. Scenario generation

    The engine writes a scenario that fits your real context - your suppliers' names, your approval flows, your time zones. Then it adapts per person: role, seniority, and how they responded last time.

  3. Multi-channel delivery

    Email, Slack, Teams, LinkedIn, SMS, voice. The same pretext followed across two channels, the way a real operator would.

  4. Coaching at the moment of failure

    The second someone clicks, they see what they missed. Not a video assignment three weeks later - the tell, on the message they just fell for.

  5. Human risk intelligence

    Risk per person, per team, per technique, over time. Which pretext works on which department. Which manager's name gets the fastest compliance. What to run next.

Inside the platform

Three screens. Nothing generic on any of them.

What your operators, your people and your security team actually see.

Campaign builder

Build a campaign in minutes

Baited drafts the scenario from OSINT and your house style, and you approve or edit before anything sends.

  • Email, Slack, Teams, LinkedIn, SMS, voice
  • Technique presets: urgency, authority, curiosity, reward, fear of missing out
  • Every scenario reviewable before launch - nothing goes out unseen
Employee experience

What your people actually see

A message that looks like their Tuesday. Then, if they fall for it, thirty seconds of coaching on the exact thing they missed. No leaderboards. No forwarding to their manager.

  • Coaching in the moment, in their language
  • Reporting button that rewards the catch
  • Nothing shared with managers without your policy saying so
Risk analytics

The report you take to the board

Risk per person, per team, per technique - and the trend line that shows whether any of it is working.

  • Time-to-report, which matters more than click rate
  • Repeat-clicker cohorts and where they sit
  • Export to PDF and CSV, mapped to NIS2 and ISO 27001 controls
The numbers

Numbers, in context.

Each one says what it means, where it comes from, and what Baited does about it.

60%
of breaches involved a human element

Verizon reports that the human element featured in 60% of breaches, including social engineering, credential misuse and errors.

Verizon 2025 DBIR

54%
click-through rate achieved by AI-automated phishing emails

In the study cited by Microsoft, AI-automated attempts reached 54% versus 12% for standard phishing—a 4.5× increase.

Microsoft Digital Defense Report 2025

15%
increase in phishing through voice calls, SMS and text messages

Crane Authentication data reported by APWG found that vishing and smishing rose from Q4 2025 to Q1 2026.

APWG Phishing Activity Trends Report Q1 2026

$4.99M
global average cost of a data breach

IBM reports that the global average reached $4.99 million, driven by higher detection, escalation and lost-business costs.

IBM 2026 Cost of a Data Breach Report

43.8%
of observed social-media threats involved impersonation

In ZeroFox data reported by APWG, impersonation was the leading category and often the opening move in a scam.

APWG Phishing Activity Trends Report Q1 2026

Why Baited

Built, hosted and operated in Switzerland, the platform keeps your data private within your environment, without tracking or sharing. AI creates adaptive scenarios from real OSINT and delivers supportive coaching across Slack, Teams, LinkedIn, SMS and voice. Campaigns continually evolve to reflect emerging attacks and today’s threat landscape.

Plans

Priced per seat, per month. No surprise modules.

Every plan includes all channels - email, chat, LinkedIn and SMS. We don't charge extra for the attacks that actually work.

Starter

A fast, multi-channel baseline for teams that need a clear starting point.

Included
  • Template-based and AI-generated phishing campaigns
  • OSINT-based personalization
  • Email and SMS phishing simulations
  • Automated campaign creation
  • Open, click, landing page interaction and report tracking
  • Risk dashboard

Standard

Most chosen

Continuous simulations and coaching built around each user's real risk.

Everything in Starter and:
  • Interactive learning module
  • Phishing awareness training content
  • Quizzes and completion tracking
  • Learning progress tracking
  • Advanced awareness dashboard

Enterprise

Custom scope and infrastructure for MSSP and complex organisations.

Everything in Standard and:
  • White-label platform
  • Multi-tenant customer management
  • Dedicated client workspaces
  • Centralized MSSP admin console
  • Tenant-level roles and permissions
  • Client-specific campaigns and reports
  • Dedicated infrastructure options
  • Priority support and onboarding in all five supported languages

Not sure which? Run the baseline first. It's designed to be the cheapest way to find out you have a problem.

Next step

Two ways in. Take the 10-second test yourself, or let us build one scenario from your company's real public footprint and show you the result. The second one takes 30 minutes and you keep the findings either way.

Answers for buyers.

Privacy, deployment, employee trust, legal, and the questions procurement will ask you.

01.How do you protect employee data and privacy?

Simulations run against pseudonymised targets. Individual results are visible only to authorised security leads and can be aggregated to team level. Personal data is encrypted at rest and in transit, hosted on dedicated Swiss infrastructure, and we never expose raw employee OSINT in reports.

02.Which languages do simulations support?

Campaigns can be generated in English, Italian, French, German and Spanish out of the box, with additional languages on request. The platform UI is localised per user.

03.Will employees feel tricked or punished?

No. Every bite triggers a constructive 60-second debrief - the tell, the technique, the fix. We calibrate for false positives so legit messages aren't framed as failures, and individual scores stay with security leads, not managers.

04.What's your compliance and legal posture?

GDPR and Swiss FADP aligned, with ISO 27001 and SOC 2 in progress. We provide a DPA, scope-of-work templates for lawful simulation, and clear rules of engagement so campaigns stay inside your legal and works-council boundaries.