10seconds
Ten seconds. That's the whole decision.
That's how long it takes someone to read a message, believe it, and click. Not a training gap - a reflex. Baited works inside those ten seconds: we surface the tell while the message is still on screen, so the next one get caught by instinct instead of policy
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SPOT THE BAIT · LIVE SIMULATION
This is the same message your team could get tomorrow. Read it. Decide. Then see every tactic, indicator and manipulation technique behind it - the way your security team would.
Time left10s
How it works
Baited's OSINT engine maps what an attacker could learn about your organisation from public sources alone - then writes the simulation from that. Same starting point as a real campaign. Different ending.
Reconnaissance
We map your public footprint: domains, vendors, tooling, job postings, exposed employee data, the tone of your internal comms as it leaks into public channels. No access to your systems required.
Scenario generation
The engine writes a scenario that fits your real context - your suppliers' names, your approval flows, your time zones. Then it adapts per person: role, seniority, and how they responded last time.
Multi-channel delivery
Email, Slack, Teams, LinkedIn, SMS, voice. The same pretext followed across two channels, the way a real operator would.
Coaching at the moment of failure
The second someone clicks, they see what they missed. Not a video assignment three weeks later - the tell, on the message they just fell for.
Human risk intelligence
Risk per person, per team, per technique, over time. Which pretext works on which department. Which manager's name gets the fastest compliance. What to run next.
Inside the platform
Three screens. Nothing generic on any of them.
What your operators, your people and your security team actually see.
Build a campaign in minutes
What your people actually see
A message that looks like their Tuesday. Then, if they fall for it, thirty seconds of coaching on the exact thing they missed. No leaderboards. No forwarding to their manager.
- Coaching in the moment, in their language
- Reporting button that rewards the catch
- Nothing shared with managers without your policy saying so
The report you take to the board
The numbers
Numbers, in context.
Each one says what it means, where it comes from, and what Baited does about it.
90%
of breaches involve a human element
The control that fails most often is the one you can't patch. Baited works on that layer directly: the click, the reply, the upload, the exception granted to a stranger in a hurry.
82s
median time to first click
Awareness that arrives days later arrives after the decision. Baited puts the correction inside the same minute.
67%
year-over-year rise in phishing volume
Attack material refreshes weekly. Static training refreshes annually. That gap is the whole problem.
50%
lower risk with consistent simulation
Repeated, adaptive practice moves behaviour. One video a year does not.
$4.88M
average cost of a data breach
The number your CFO already knows. The question is which line item is supposed to be preventing it.
Why Baited
Built, hosted and operated in Switzerland, the platform keeps your data private within your environment, without tracking or sharing. AI creates adaptive scenarios from real OSINT and delivers supportive coaching across Slack, Teams, LinkedIn, SMS and voice. Campaigns continually evolve to reflect emerging attacks and today’s threat landscape.
Plans
Priced per seat, per month. No surprise modules.
Every plan includes all channels - email, chat, LinkedIn and SMS. We don't charge extra for the attacks that actually work.
Starter
A fast, multi-channel baseline for teams that need a clear starting point.
Included
- Template-based and AI-generated phishing campaigns
- OSINT-based personalization
- Email and SMS phishing simulations
- Automated campaign creation
- Open, click, landing page interaction and report tracking
- Risk dashboard
Standard
Most chosenContinuous simulations and coaching built around each user's real risk.
Everything in Starter and:
- Interactive learning module
- Phishing awareness training content
- Quizzes and completion tracking
- Learning progress tracking
- Advanced awareness dashboard
Enterprise
Custom scope and infrastructure for MSSP and complex organisations.
Everything in Standard and:
- White-label platform
- Multi-tenant customer management
- Dedicated client workspaces
- Centralized MSSP admin console
- Tenant-level roles and permissions
- Client-specific campaigns and reports
- Dedicated infrastructure options
- Priority support and onboarding in both languages
Not sure which? Run the baseline first. It's designed to be the cheapest way to find out you have a problem.
Answers for buyers.
Privacy, deployment, employee trust, legal, and the questions procurement will ask you.
01.How do you protect employee data and privacy?
Simulations run against pseudonymised targets. Individual results are visible only to authorised security leads and can be aggregated to team level. Personal data is encrypted at rest and in transit, hosted on dedicated Swiss infrastructure, and we never expose raw employee OSINT in reports.
02.Which languages do simulations support?
Campaigns can be generated in English, Italian, French, German and Spanish out of the box, with additional languages on request. The platform UI is localised per user.
03.Will employees feel tricked or punished?
No. Every bite triggers a constructive 60-second debrief - the tell, the technique, the fix. We calibrate for false positives so legit messages aren't framed as failures, and individual scores stay with security leads, not managers.
04.What's your compliance and legal posture?
GDPR and Swiss FADP aligned, with ISO 27001 and SOC 2 in progress. We provide a DPA, scope-of-work templates for lawful simulation, and clear rules of engagement so campaigns stay inside your legal and works-council boundaries.