About Us

Meet the team behind Baited's innovative cybersecurity solutions

Our Mission

At Baited, we combine cutting-edge AI and OSINT-driven intelligence to transform how organizations defend against social engineering and phishing attacks.

Rooted in the values of ethical hacking, we emulate the sophistication of real-world cybercriminals to deliver tailored, hyper-realistic phishing simulations that expose vulnerabilities before attackers can.

Baited mission

Our Team

Meet the experts behind Baited's innovative cybersecurity solutions. Our diverse team brings together expertise in AI, cybersecurity, software development, and business strategy.

Riccardo Masutti

Riccardo Masutti

Founder & CEO

Luca Simonelli

Luca Simonelli

Non Executive Director

Gianluca Aurelio

Gianluca Aurelio

Chief Product Officer

Francesco Baccaro

Francesco Baccaro

AI Product Manager

Claudia Mongini

Claudia Mongini

Chief Marketing Officer

Massimiliano Serafin

Massimiliano Serafin

Account Executive

Our Values

Ethical Approach

We operate with the highest ethical standards, ensuring our simulations help organizations improve security without causing harm.

Innovation

We continuously push the boundaries of what's possible in cybersecurity, leveraging cutting-edge AI and OSINT techniques.

Client Success

We measure our success by our clients' improved security posture and their team's enhanced ability to recognize and respond to threats.

Join Us in Our Mission

Ready to strengthen your organization's security against phishing and social engineering attacks? Get in touch with our team today.

Supported by

Google for Startups
NVIDIA
Cloudflare for Startups
ElevenLabs Grants